The AVIA Austin Triathlon

AVIA named presenting sponsor of The Austin Triathlon

Press Release- Austin, TX, December 4, 2008

High Five Events is proud to announce AVIA, the leader in endurance sports training products, as the official running shoe partner and presenting sponsor of The Austin Triathlon.

2009 will mark the 3rd edition of The Austin Triathlon and the event is expected to cap at over 2000 athletes. The event is held on the front yard of Austin’s renowned Town Lake Hike and Bike trail, and the bike and run course feature challenging and very spectator friendly loops through historic and eclectic downtown Austin. The event features Olympic and Sprint distance triathlons, and has earned a reputation as an extremely well organized, fun, and athlete-centric event.

“We are thrilled about this partnership with AVIA”, says Dan Carroll of High Five Events. “AVIA brings a level of excitement, energy, and innovation to the sport of triathlon that matches our own, and their partnership will allow us to bring an even better experience to the athletes.” The event will once again host a $5000 all-comers prize purse and multiple prime prizes.

“AVIA is proud to be the presenting sponsor and join forces with The Austin Triathlon”, says Julie Vieselmeyer of AVIA. “High Five Events puts on an outstanding series of races that really draws upon Austin’s community spirit, attracting both the elite and newbie racer. We are excited to further build upon this great race in a place that has become a mecca for triathletes.”

The 2009 Austin Triathlon will be held on Labor Day, September 7th. AVIA joins Jack & Adam’s Bicycles as presenting sponsors. Visit www.theaustintriathlon.com for more information.

About American Sporting Goods
AVIA is a leading supporter of the sport of triathlon. It’s sponsorships include the AVIA Wildflower Triathlon and an entire team of professional triathletes including Kenny Souza, Scott Tinley, Conrad Stoltz, Eduardo Sturla, Heather Wurtele, Trevor Wurtele, Tyler Stewart, Amanda Felder, Angela Naeth, Alexis Smith, Steven Sexton, Wendy Mader, and Pip Taylor. Please visit www.avia.com.

American Sporting Goods (ASG) is a manufacturer of performance athletic footwear and apparel based in Aliso Viejo, Calif. Brands under the ASG umbrella include AVIA, And 1, rykä, Nevados, Yukon, NSS, APEX, Turntec and Triple Five Soul.

About High Five Events

High Five Events is a multi-sport event production company and the official race director for Jack & Adam’s Bicycles events. High Five Events produces many of the largest triathlons in Texas, including The Austin Triathlon and the Texas Tri Series, and provides event management consulting and equipment leasing services to over 30 events per year. www.highfiveevents.com

About Jack and Adam’s Bicycles

Located in Austin, TX, Jack and Adam’s Bicycles is a complete triathlon and road cycling store. Founded in 2004, it has been voted Best Triathlon Store in Texas every year since its inception. The store is renowned for its friendly service, incredible product support, and community involvement. www.jackandadams.com

Posted in Endurance Sports.