Press Release – Aliso Viejo, Calif. (December 4, 2008)

AVIA, the leader in endurance sports racing footwear, is proud to announce its partnership with teamTBB. As of January ’09, all teamTBB athletes will train and race in AVIA footwear. TeamTBB’s world-renown coach, Brett Sutton, will also work directly with AVIA’s footwear engineering team on innovative new product designs.

“We are thrilled to be joining forces with the best multi-sport team in the world,” said Ed Goldman, Vice President of Marketing for AVIA. “Our decision to partner with teamTBB is not simply a one dimensional sponsorship; their athlete assets are unmatched and their commitment to improving the lives of young people through sports is honorable. We are looking forward to a record breaking season in 2009.”

TeamTBB is a professional organization for triathlon and bike-related sports lead by founder Alex Bok and coach Sutton. Through training camps, knowledge workshops and coaching, teamTBB works to develop world champion athletes.

In addition to its professional and amateur athlete programs, teamTBB also works to ensure that youth around the globe can participate in multi-sport events through its social development projects and its franchise, The Bike Boutique. The Bike Boutique not only sells bikes and bike accessories, but it also provides lifestyle services to bike enthusiasts and encourages cycling as a means of transportation.

Starting in January, AVIA footwear will be sold in all Bike Boutique locations world-wide. For more information on The Bike Boutique and teamTBB please visit www.teamtbb.com.

About American Sporting Goods

American Sporting Goods is a manufacturer of performance athletic footwear and apparel based in Aliso Viejo, Calif. Brands under the ASG umbrella include AVIA, And 1, rykä, Nevados, Yukon, NSS, APEX, Turntec and Triple Five Soul.

Catherine Donovan
SnL Communications

Posted in Endurance Sports.